top of page

Privacy Policy

Last updated: 27/11/2025

 

The FLAIR Institute (“FLAIR”, “we”, “us”, “our”) is an independent, non-profit research organisation registered in the United Kingdom. We are committed to protecting the privacy and security of all individuals who interact with us, including participants in our research activities.

 

This Privacy Policy explains how we collect, use and store personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

​

1. Who we are

 

The FLAIR Institute Limited
A company limited by guarantee registered in England and Wales.
Registered office: 71-75 Shelton St, London WC2H 9JQ, United Kingdom
Email: info@flairinstitute.org

FLAIR is the data controller for the personal data described in this policy.

 

2. What personal data we collect

 

We may collect the following categories of personal data:

 

A. Information provided directly by you

​​

  • Name

  • Job title

  • Work email address

  • Work phone number

  • Company name

  • Responses to surveys, interviews and research questionnaires

 

B. Technical data

 

When visiting our website, we may collect:

  • IP address

  • Browser type

  • Basic analytics data (page views, referring pages etc.)

We do not collect sensitive personal data.

 

3. How we use your personal data

 

We use personal data strictly for the following purposes:

 

A. Research activities

​​

  • Conducting surveys, interviews and industry studies

  • Analysing aggregated and anonymised trends

  • Producing research reports and white papers

  • Contacting participants to clarify or validate responses

 

B. Administration

​​

  • Managing participation in studies

  • Communicating updates or releasing study results

  • Maintaining internal records

 

C. Website operation

​​

  • Traffic analysis

  • Improving website functionality

We do not use your data for sales or marketing.
We do not sell or share your data with third parties for commercial purposes.

 

4. Lawful basis for processing

 

We process personal data under the following lawful bases:

  • Legitimate interests: conducting independent research that benefits the freight and logistics industry.

  • Consent: when you voluntarily participate in surveys or interviews.

  • Legal obligation: maintaining statutory company records.

 

5. How we store and protect your data

​

We take appropriate technical and organisational measures to keep your data secure, including:

  • Encrypted storage

  • Access controls limited to authorised staff

  • Secure cloud services located in the UK or EEA

  • Regular data backups

Personal data is retained only for as long as necessary to fulfil the purposes outlined in this policy, after which it is securely deleted.

 

6. Sharing your data

​

We may share data only in the following circumstances:

  • With service providers who support our research work (for example Typeform or secure cloud storage), under strict data-processing agreements

  • When required by law or regulatory authorities

  • As anonymised and aggregated findings in research publications

We do not publish or disclose personal identities, email addresses, or company-specific operational details without explicit permission.

 

7. International transfers

​

If personal data is transferred outside the UK or EEA (for example when using third-party tools based abroad), we ensure appropriate safeguards such as:

  • UK GDPR adequacy decisions

  • Standard contractual clauses (SCCs)

  • Equivalent data protection measures

 

8. Your rights

 

Under UK GDPR, you have the right to:

  • Access your personal data

  • Request correction of inaccurate information

  • Request deletion of your data

  • Object to processing

  • Restrict processing

  • Withdraw consent at any time (this does not affect lawfulness of prior processing)

To exercise these rights, contact us at: info@flairinstitute.org

 

9. Cookies

 

Our website uses minimal cookies for basic functionality and analytics.
You can adjust your browser settings to refuse non-essential cookies.

 

10. Contact

 

If you have any questions about this Privacy Policy or how we handle your data, please contact:

Data Protection Lead
The FLAIR Institute
Email: info@flairinstitute.org
Address: [insert]

You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

bottom of page